Tanya Rankin Video Blogs the Truth to Double Ending in a Real Estate Transaction.
Tanya Rankin: Hi, its Tanya Rankin in Williams Lake. I wanted to talk about the myth of double ending. I don’t know where that sort of idea came from; I know it’s been around for years. That the general public believes there’s some huge financial gain to the Realtor if they double end a transaction. For those of you who don’t know what double ending is, what the means is that you have the Seller and the Buyer and you’re representing both on the same property. But the reality is if you have a great relationship and rapport with your potential buyer, you’re going to find them the place that they're looking for whether it`s your own listing or not. They’re going to work with you and your going to keep all the things they're looking for in mind and find them the right property whether it`s another agent's listing or your own. The only thing I can see about double ending is it does make for a really happy Seller, because of course anytime you successfully sell one of your own Seller's listing they're thrilled, but again that Seller doesn’t really care who buys that listing, whether it’s a buyer from another agent or your own, they're just thrilled that their place has sold. When you have great listings and their priced properly and a good relationship with your Sellers those listings are going to sell as well. In all reality the financial gain is the exact same whether you double end or you sell someone else’s listing it all works out. If you have any questions please send me an email to firstname.lastname@example.org anytime and I hope you have a fantastic week!